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Translating Mission-Driven Advocacy into News Stories that Matter
October 8, 2020 @ 12:30 am – 2:00 pm PDT
Presented by the Nell Newman Foundation
This virtual gathering will unite funders with food media leaders and farmers for a lively and interactive discussion about maximizing philanthropic impact through media relations.
Attendees will gain techniques to help outlets see food systems work as compelling, vital stories. Learn how nonprofit media organizations are mobilizing during this extraordinary time to tell stories that will amplify funders’ efforts to transform the food and agriculture landscape and highlight populations and sectors that are underrepresented in mainstream media.
Following a panel discussion, attendees will be invited to join breakout sessions led by two nonprofits working in different sectors of food media (digital and podcasting) to discuss pitching and PR (helping journalists answer the “who cares?” question in the opening pitch) and get hands-on support honing their messaging. Participants will come away with a strong understanding of how to partner with independent media to achieve maximum impact for their food systems work and do the most good.
Key topic areas will include climate, underrepresented rural and BIPOC communities, and food heritage and sovereignty.